The Project

An illustration of a run down town with the coast visible in the distance. The colours are muted greens, blues and greys.
An illustration of a white, bald, older man wearing glasses and looking sad
A speech bubble
The places we live in aren't making life better for the people there. Communities are going downhill...
A young boy looking worried
A speech bubble
There’s zero opportunities for young people like me in this town.
A middle aged black lady looking concerned
A speech bubble
They keep building new housing estates, but our high street is on its knees, there’s nothing to do, no jobs, no access to nature... just no reason to live here.

What’s Gone Wrong?

We have planning systems that are meant to help us create places that improve life. But they aren't doing the job...

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Data that informs planning decisions is obscured, biased, incomplete and inaccessible.

Current planning systems are informed by obscured data, shielded behind paywalls or shaped by private interests. Incomplete and controlled, this data fails to capture the true essence and social value of our increasingly diverse communities. Projects of all sizes pivot on this distorted data, misguiding planning decisions that shape our places.

An illustration of silenced people with zips across their mouths

Public voices aren't being heard

Public consultation on these decisions occurs through platforms that often only manage to engage a narrow demographic; just 1% of the population, and notably exclude the voices of younger generations. A system that neglects the perspectives of a broad spectrum of community members means even the most well-meaning initiatives can miss the mark, failing to improve the quality of life for those directly affected.

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Resources are being wasted and local leaders aren't trusted

As a result, already scarce resources are wasted, opportunities are lost, trust between the affected public and local authority diminishes and the gap between the intent of this system and the actual benefit widens.

Our Approach

Our goal is to create a mapping tool that captures and highlights what truly matters to communities, empowering them to use it to influence how their places are planned and developed. To achieve this, we combine existing data sources with new data generated through community engagement activities. With so much data to consider, we’ve organised it into several clear groups that will add their own data layers to the map:

Three bards lead a procession of people waving flags along a path with a pine forest in the background.

Cultural

We are calling on the arts and humanities to foster positive behaviour change. A network of ‘bards’ is being developed—performers who encourage people to respond artistically, such as writing songs and poetry about the changing environment, while inspiring them to contribute to social value maps of their places. This builds on a methodology developed for Community Consultation for Quality of Life project (www.ccqol.org).

A sensor box strapped to a lamp post on a community street.

Environmental

A network of community scientists has been created to gather data for environmental layers, focusing on issues like air quality, biodiversity, and water quality. We’ve been scraping existing environmental data from online databases while also running citizen science projects in collaboration with schools.

A Welsh town lit by a strong sun with people and their shadows cast long on old cobbled stones.

Census and Administrative

Existing data sets are being gathered and examined to create a rich, multi-dimensional picture of our pilot location, including economic insights. We’re also finding innovative ways to spatialise non-spatial data—transforming information not originally designed for maps into something that can be visualised and understood geographically. By collaborating with local authorities, we’re helping shape how data is collected so it can meaningfully contribute to this project.

Our map will be a sandwich of data layers, existing published data layers (for example the census) combined with maps made with communities. The aim here will be to make layers of complex information simple and accessible to as wide a community as possible.

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Working towards a future that prioritises the wellbeing of people and planet.
Public Map Platform is being led by Cambridge, Cardiff and Wrexham Universities and is part of the Future Observatory - the Design Museum’s national research programme for the green transition. The project is funded by the Arts and Humanities Research Council. This website does not use cookies and does not collect personally identifying information.