The Project

It’s a familiar tale: communities across the UK facing economic and social decline. Empty shops, shattered windows, a fading sense of pride, and neighbours who feel more like strangers.

An illustration of a run down town with the coast visible in the distance. The colours are muted greens, blues and greys.
An illustration of a white, bald, older man wearing glasses and looking sad
A speech bubble
The places we live in aren't making life better for the people there. Communities are going downhill...
A young boy looking worried
A speech bubble
There’s zero opportunities for young people like me in this town.
A middle aged black lady looking concerned
A speech bubble
They keep building new housing estates, but our high street is on its knees, there’s nothing to do, no jobs, no access to nature... just no reason to live here.

What’s Going Wrong?

We have planning systems that are meant to help us create places that improve life. But they aren't doing the job...

Three no entry/prohibited icons

Data that informs planning decisions is obscured, biased, incomplete and inaccessible.

Current planning systems are informed by obscured data, shielded behind paywalls or shaped by private interests. Incomplete and controlled, this data fails to capture the true essence and social value of our increasingly diverse communities. Projects of all sizes pivot on this distorted data, misguiding planning decisions that shape our places.

An illustration of silenced people with zips across their mouths

Public voices aren't being heard

Public consultation on these decisions occurs through platforms that often only manage to engage a narrow demographic; just 1% of the population, and notably exclude the voices of younger generations. A system that neglects the perspectives of a broad spectrum of community members means even the most well-meaning initiatives can miss the mark, failing to improve the quality of life for those directly affected.

An illustration of the word trust fading out

Resources are being wasted and local leaders aren't trusted

As a result, already scarce resources are wasted, opportunities are lost, trust between the affected public and local authority diminishes and the gap between the intent of this system and the actual benefit widens.

How can we improve things?

Our team believes that by integrating the voices of our diverse communities and representing data spatially on a platform accessible to all, we can enhance decision-making and resource allocation to build a better future, together.
An illustration of three people - a black, middle aged lady, an olive-skinned young boy and a white, bald man with glasses looking happy. They are layered on top of an illustration of a place as it would appear on a map with a sketched boundary line, location pins and an x and arrow marking the location of a 'good idea' as indicated by a label.

Our Approach

Our goal is to create a mapping tool that captures and highlights what truly matters to communities, empowering them to use it to influence how their places are planned and developed. To achieve this, we combine existing data sources with new data generated through community engagement activities. With so much data to consider, we’ve organised it into several clear groups that will add their own data layers to the map:

Three bards lead a procession of people waving flags along a path with a pine forest in the background.

Cultura

We are calling on the arts and humanities to foster positive behaviour change. A network of ‘bards’ is being developed—performers who encourage people to respond artistically, such as writing songs and poetry about the changing environment, while inspiring them to contribute to social value maps of their places. This builds on a methodology developed for Community Consultation for Quality of Life project (www.ccqol.org).

A sensor box strapped to a lamp post on a community street.

Environmental

A network of community scientists has been created to gather data for environmental layers, focusing on issues like air quality, biodiversity, and water quality. We’ve been scraping existing environmental data from online databases while also running citizen science projects in collaboration with schools.

A Welsh town lit by a strong sun with people and their shadows cast long on old cobbled stones.

Census and Administrative

Existing data sets are being gathered and examined to create a rich, multi-dimensional picture of our pilot location, including economic insights. We’re also finding innovative ways to spatialise non-spatial data—transforming information not originally designed for maps into something that can be visualised and understood geographically. By collaborating with local authorities, we’re helping shape how data is collected so it can meaningfully contribute to this project.

Our map will be a sandwich of data layers, existing published data layers (for example the census) combined with maps made with communities. The aim here will be to make layers of complex information simple and accessible to as wide a community as possible.

Objectives

We aim to showcase an innovative approach to the planning of our built environments, guided by the following overarching objectives:

To involve children and young people in decision making about their places;

To support the development of a planning system based on maps and data made with communities so decisions are made on evidence;

To develop trustworthy and intelligible social, environmental, cultural and economic maps that reveal inequality and chart progress towards more sustainable and resilient places;

To support local authorities in moving towards a digital data map based planning system;

To radically improve the way community consultation on planning is done across the UK.

Public Map Platform has been developed in response to the Welsh Government’s need to operationalise the Future Generations Wales Act (FGA) as well as the Isle of Anglesey County Council’s goal to align its activities and performance with the FGA.
FGA Diagram showing the principles of the FGA

Where Does it Start?

A map zoomed in on The Isle of Anglesey

A place with a desire for resilience and renewal

The Isle of Anglesey is known as Gwlad y Medra (land of the can-do). While facing economic challenges, encapsulates the essence of many communities striving for resilience and renewal. The project has been welcomed with open arms by the island’s local authorities, eager to give their communities a chance to improve their wellbeing.

A map of Wales with The Isle of Anglesey highlighted in green

In a country that leads with progressive legislation

Embedded within Welsh legislation is the forward-thinking Future Generations Act; a framework to shape a better and sustainable tomorrow for the people of Wales. These conditions offer an ideal scenario and location to test our platform's potential for revitalisation and inclusive growth.

Though the project begins here, our goal transcends borders. We aspire to develop an adaptable platform that can foster community empowerment and shared progress nationwide.
Anglesey

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Working towards a future that prioritises the wellbeing of people and planet.
Public Map Platform is being led by Cambridge, Cardiff and Wrexham Universities and is part of the Future Observatory - the Design Museum’s national research programme for the green transition. The project is funded by the Arts and Humanities Research Council.